Global Content Intelligence Market To Surge Owing To Increasing Importance For Online Content


The global market for content intelligence, as per the report by Market Research Future, is expected to register a CAGR of 33.2% during the forecast period to reach a value of USD 2,653.2 Million by 2025.
Drivers and Restraints
The growth of the market can be accredited to the increasing adoption of automated content-centric processes, enterprise content management (ECM) systems, and analytical solutions to identify the target audience and augment the conversion rate. Furthermore, rising adoption of innovative technologies such as artificial intelligence (AI), and machine learning (ML), as a part of content intelligence solutions and increasing demand for personalized content services to improve the customer experience are expected to pave the way for the growth of content intelligence market during the forecast period. However, vast volumes of unstructured data and lack of redundant data solutions that restrict the providers to recognize the target customers are some of the major factors expected to hamper the expansion of the content intelligence market ver the assessment period.
Segmental Analysis
The segmental study of the content intelligence market has been conducted on the basis of deployment mode, organization size, component, end-user, and region. On the basis of the component, the content intelligence market has been divided into solution and services. Based on the deployment mode, the content intelligence market has been segmented into hybrid, cloud and on-premise. On the basis of organization size, the content intelligence market has been split into medium-sized enterprises & large enterprises and small- enterprises. On the basis of end-user, the content intelligence market has been segmented into healthcare, government, BFSI, IT and telecommunication, education, manufacturing, media and entertainment, and others. Based on the regions, the content intelligence market has been segmented into Asia-Pacific, North America, Europe, Africa, the Middle East, and South America.
Detailed Regional Analysis
The regional scrutiny of the content intelligence market includes regions such as Asia-Pacific, North America, Europe, Africa, the Middle East, and South America. The North American regional market is accountable for the major market share in 2018 and is expected to control the content intelligence market in the forecast period. The content intelligence market expansion can be credited to the initial implementation of AI and ML-based solutions for content management and the incidence of a huge number of retailers in the market. The region in the APAC is estimated to be the fastest mounting geography in the content intelligence market through the forecast period. The content intelligence market development can be accredited to the growing number of start-ups and industry partnerships to offer artificial intelligence content marketing solutions for several industry verticals.
Competitive Analysis
MRFR identifies some of the key players of the global content intelligence market include TrackMaven, Inc. (US), Adobe (US),Ceralytics (US), Idio Ltd (UK), BuzzSumo (UK), Curata, Inc (US), Conductor (US), Vennli (US), Concured (UK), Persado (US), Acrolinx GmbH, (Germany) OpenText (Canada), M-Files (Finland), Socialbakers (Prague), OneSpot (US), Atomic Reach (Canada), Abbyy (Russia), Knotch (US), Content Insights (US), and Smartlogic (US).
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