Point Of Sales Marketing Market to Garner 34.77 Bn Valuation by 2025 (SARS-CoV-2, Covid-19 Analysis)

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Point Of Sales Marketing Market

The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Point Of Sales Marketing Market. The growth sectors of the Point Of Sales Marketing Market are identified with precision for a better growth perspective.

Market Research Future (MRFR), in their latest report has stated that the global POS software market is anticipated to project a robust CAGR of 14.27% during the forecast period. The report has also mentioned that the global POS software market was valued at USD 14.10 billion at the beginning of teh forecast period and is expected to grow at USD 34.77 billion by the end of 2025. POS software, or point-of-scale software refers to a solution that is used in combination with POS hardware terminals like cash registers, debit card and credit card processing equipment, displays, special terminals, optical scanners, and magnetic card readers.

The POS software system has the capability of analyzing the inventories, sales reports, and optical scanners, along with magnetic card readers. The POS software system can analyze inventories, sales reports, and many other parameters that are offering a graphical and pictoral representation for facilitating better business insights. This, in turn, aids a simplification of business operations and a rise in employee productivity, customer satisfaction, and operational efficiency.

The global POS software market is majorly driven by the increasing adoption of smartphones, tablets, and other smart handheld devices. Apart from that, changing payment options that include a growing use of debit cards, credit cards, and other digital payment wallets has also supplemented the market growth for POS software, globally. Government has introduced various regulations which is supporting the development of high-speed networks, which in turn, is also aiding the mushrooming of the global POS software market over the forecast period.

Market Segmentation

The global POS software market is studied for an array of segments that are segregated by component, type, deployment, operating system, application, end-user, and region. Based on component, the global POS software market is segmented into software and services. Based on type, the global POS software market is segmented into fixed POS and mobile POS. Based on deployment, the global POS software market is segmented into on-premise and on-cloud. Based on operating system, the global POS software market is segmented into Android, iOS, and Windows. Based on application, the global POS software market is segmented into sales reporting, inventory tracking, purchasing management, and customer engagement. Based on end-user, the global POS software market is segmented into media and entertainment, BFSI, retail, transportation, and hospitality.

Key Players

Some notable players present in the global POS software market include Microsoft Corporation (US), Toast Inc. (US), Square Inc. (US), TouchBistro Inc. (Canada), Poster POS (Ukraine), Vend (New Zealand), Miva, Inc. (US), Lightspeed (Canada), Shopify (Canada), Salesforce.com, Inc. (US), Intuit (US), Bindo POS (US), Erply (US), GOFRUGAL (Dubai), Toshiba Corporation (Japan), PAX Global Technology Limited (Hong Kong), Panasonic Corporation (Japan), Intel Corporation (US), and HP Inc. (US).

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